Bài Tập, Đề Thi Trắc Nghiệm Online – Môn Tiếng Anh Chuyên Ngành Marketing – Đề 02

Câu 1: Which of the following best describes "Market Segmentation"?

• A. Ignoring customer differences to achieve economies of scale.
• B. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
• C. Treating all customers as a single, homogeneous group.
• D. Focusing marketing efforts on the largest segment of the market.

Câu 2: A company is launching a new eco-friendly cleaning product. Which pricing strategy would best align with a "value-based pricing" approach?

• A. Setting a price slightly lower than competitors, regardless of production cost.
• B. Pricing the product at cost-plus to ensure a fixed profit margin.
• C. Pricing the product based on the perceived environmental benefits and willingness of eco-conscious consumers to pay.
• D. Using a penetration pricing strategy to quickly gain market share.

Câu 3: In the context of digital marketing, what is "SEO" primarily focused on achieving?

• A. Improving a website"s visibility in search engine results pages.
• B. Managing a company"s social media presence.
• C. Creating engaging content for online platforms.
• D. Running paid advertising campaigns online.

Câu 4: Which of the following is an example of "pull" marketing strategy?

• A. Offering discounts to retailers to stock more products.
• B. Using telemarketing to directly contact potential customers.
• C. Sending direct mail campaigns to targeted households.
• D. Creating engaging blog content to attract customers to your website.

Câu 5: What is the main purpose of conducting a "SWOT analysis" in marketing planning?

• A. To analyze competitor"s pricing strategies.
• B. To identify internal strengths and weaknesses, and external opportunities and threats.
• C. To measure customer satisfaction levels.
• D. To forecast sales for the next financial year.

Câu 6: A company notices a significant drop in website traffic after a recent algorithm update by a major search engine. Which marketing metric is MOST directly impacted?

• A. Customer Lifetime Value (CLTV)
• B. Conversion Rate
• C. Organic Traffic
• D. Social Media Engagement

Câu 7: "Brand equity" refers to:

• A. The total assets owned by a brand.
• B. The legal protection of a brand"s logo and name.
• C. The market share held by a particular brand.
• D. The added value a brand name gives to a product beyond its functional benefits.

Câu 8: In marketing communication, "AIDA" model stands for:

• A. Attention, Interest, Desire, Action.
• B. Awareness, Information, Decision, Approval.
• C. Analysis, Implementation, Development, Assessment.
• D. Accessibility, Influence, Demand, Advocacy.

Câu 9: Which of the following is a primary benefit of using "Customer Relationship Management (CRM)" systems?

• A. Automating social media posting schedules.
• B. Improving customer retention and loyalty through personalized interactions.
• C. Managing inventory and supply chain logistics.
• D. Analyzing website traffic and user behavior.

Câu 10: A company is targeting young adults (18-25 years old) with their new mobile game. Which social media platform would likely be MOST effective for reaching this target audience?

• A. LinkedIn
• B. Facebook
• C. TikTok
• D. Twitter (X)

Câu 11: What does "PPC" stand for in digital advertising?

• A. Post Per Campaign
• B. Pay-Per-Click
• C. Percentage Profit Conversion
• D. Predictive Performance Calculation

Câu 12: Which of the "4Ps of Marketing" focuses on how a product is made available to the target consumer?

• A. Product
• B. Price
• C. Place
• D. Promotion

Câu 13: What is "Content Marketing" primarily aimed at achieving?

• A. Directly selling products through blog posts.
• B. Generating immediate sales leads only.
• C. Focusing solely on promotional content.
• D. Building relationships with potential customers by providing valuable and relevant information.

Câu 14: Which type of marketing research is best suited for exploring consumer opinions and motivations in-depth?

• A. Qualitative Research
• B. Quantitative Research
• C. Descriptive Research
• D. Causal Research

Câu 15: A company wants to measure the effectiveness of its latest advertising campaign in terms of actual sales increase. Which metric would be MOST relevant?

• A. Website Traffic
• B. Sales Conversion Rate
• C. Social Media Engagement
• D. Brand Awareness

Câu 16: "Public Relations (PR)" activities are mainly focused on:

• A. Directly promoting products to increase sales.
• B. Managing paid advertising campaigns.
• C. Building and maintaining a positive brand image and reputation.
• D. Conducting market research surveys.

Câu 17: What is "Customer Lifetime Value (CLTV)"?

• A. The cost of acquiring a new customer.
• B. The average purchase value of a customer in a single transaction.
• C. The total revenue generated by a customer in a year.
• D. The total revenue a business expects to generate from a single customer account over the entire relationship.

Câu 18: Which of the following is an example of "business-to-business (B2B)" marketing?

• A. Selling clothing directly to consumers through an e-commerce website.
• B. A software company selling project management tools to corporations.
• C. A restaurant advertising meal deals to attract individual diners.
• D. A supermarket chain running promotions on groceries for families.

Câu 19: In email marketing, what is the purpose of "A/B testing"?

• A. To automatically send emails at different times of the day.
• B. To segment email lists based on demographics.
• C. To compare two versions of an email to see which performs better.
• D. To ensure emails are not marked as spam.

Câu 20: Which of the following is NOT typically considered a stage in the "Customer Decision Journey"?

• A. Awareness
• B. Consideration
• C. Purchase
• D. Production

Câu 21: What is the "Marketing Mix"?

• A. The set of controllable, tactical marketing tools that a company uses to produce the response it wants in the target market.
• B. The process of dividing a market into distinct groups of buyers.
• C. The overall strategy a company uses to compete in the market.
• D. The analysis of strengths, weaknesses, opportunities, and threats.

Câu 22: A company is launching a new product line and wants to create strong initial demand. Which promotional activity would be MOST effective for generating buzz and excitement?

• A. Running print advertisements in newspapers.
• B. Launching a viral social media campaign with influencers and contests.
• C. Sending out direct mail flyers to households.
• D. Placing banner ads on industry websites.

Câu 23: What is "Repositioning" in marketing strategy?

• A. Creating a new brand name and logo.
• B. Expanding into a new geographic market.
• C. Changing consumers’ perceptions of a brand or product relative to competing brands.
• D. Lowering the price of a product to increase sales volume.

Câu 24: Which of the following best describes "Inbound Marketing"?

• A. Marketing that aggressively pushes products to customers.
• B. Traditional advertising methods like TV and radio commercials.
• C. Primarily focusing on paid advertising to attract customers.
• D. Attracting customers through valuable content and experiences tailored to them.

Câu 25: In marketing analytics, what is "Attribution Modeling" used for?

• A. Predicting future market trends.
• B. Determining which marketing touchpoints receive credit for conversions.
• C. Analyzing customer demographics and psychographics.
• D. Measuring website loading speed and performance.

Câu 26: Which of the following is a key characteristic of "Digital Marketing" compared to traditional marketing?

• A. Higher production costs for marketing materials.
• B. Less ability to measure campaign performance.
• C. Greater potential for personalized and targeted communication.
• D. Slower speed of campaign deployment and execution.

Câu 27: What is "Viral Marketing"?

• A. Marketing that is intentionally harmful or misleading.
• B. Marketing that is only effective for viral products.
• C. Marketing that is spread through traditional media like TV.
• D. Marketing that relies on word-of-mouth and social networks to spread rapidly.

Câu 28: A company wants to understand how consumers perceive their brand compared to competitors. Which type of research would be MOST suitable?

• A. Perceptual Mapping
• B. Regression Analysis
• C. A/B Testing
• D. Focus Group Discussions

Câu 29: In social media marketing, "Engagement Rate" primarily measures:

• A. The number of followers a social media account has.
• B. The level of interaction and involvement of the audience with social media content.
• C. The cost per click on social media advertisements.
• D. The reach of social media posts to new users.

Câu 30: What is the primary goal of "Lead Generation" in marketing?

• A. Immediately closing sales with all potential customers.
• B. Increasing brand awareness without focusing on sales.
• C. Attracting and converting prospects into someone who has indicated interest in your company"s product or service.
• D. Solely focusing on post-purchase customer service and retention.