Bài Tập, Đề Thi Trắc Nghiệm Online – Môn Tiếng Anh Chuyên Ngành Marketing – Đề 09

Câu 1: A company is launching a new line of eco-friendly cleaning products. Which marketing message would MOST effectively resonate with environmentally conscious consumers?

• A.
• B.
• C.
• D.

Câu 2: Which of the following scenarios BEST exemplifies "guerrilla marketing"?

• A. Running a series of television commercials during prime time.
• B. Organizing a flash mob in a busy public space to promote a new song.
• C. Sponsoring a major sporting event to increase brand visibility.
• D. Sending out email newsletters to a subscriber list.

Câu 3: A small bakery wants to increase its local customer base. Which digital marketing tactic would be MOST effective for them to reach nearby residents?

• A. Optimizing their Google My Business profile and encouraging customer reviews.
• B. Investing heavily in nationwide social media advertising campaigns.
• C. Creating blog content focused on international baking trends.
• D. Running online banner ads on websites unrelated to food or local interests.

Câu 4: Analyze the following marketing objective: "Increase website traffic by 20% in the next quarter." What is the MOST significant limitation of this objective?

• A. It is not specific enough.
• B. It is not measurable.
• C. It is not time-bound.
• D. It does not specify the desired quality of traffic or business outcome.

Câu 5: A clothing retailer notices a high cart abandonment rate on their e-commerce website. Which of the following strategies is MOST likely to directly address this issue?

• A. Increasing the number of social media posts promoting new arrivals.
• B. Running a blog contest asking customers to share their favorite fashion tips.
• C. Simplifying the checkout process and offering guest checkout options.
• D. Implementing a loyalty program to reward repeat purchases.

Câu 6: In A/B testing for email marketing, what is the PRIMARY goal when comparing two different subject lines?

• A. To test the visual appeal of the email layout.
• B. To determine which subject line generates a higher open rate.
• C. To analyze the click-through rate on links within the email body.
• D. To measure the overall brand awareness lift from the email campaign.

Câu 7: Which of the following metrics is the BEST indicator of customer loyalty?

• A. Website traffic volume.
• B. Social media follower count.
• C. Number of new leads generated.
• D. Repeat purchase rate and customer lifetime value.

Câu 8: A company is facing negative publicity due to a social media post perceived as insensitive. What is the FIRST and MOST crucial step in effective crisis communication?

• A. Immediately deleting the controversial post and ignoring comments.
• B. Acknowledging the issue publicly and expressing empathy.
• C. Launching a new marketing campaign to distract from the negative publicity.
• D. Blaming the social media manager for the mistake.

Câu 9: What is the primary benefit of using marketing automation tools?

• A. To reduce the need for human creativity in marketing campaigns.
• B. To completely eliminate the need for a marketing team.
• C. To streamline repetitive tasks and personalize customer communication at scale.
• D. To solely focus on outbound marketing efforts.

Câu 10: Which element of the marketing mix focuses PRIMARILY on how a product is delivered to the customer?

• A. Product
• B. Price
• C. Promotion
• D. Place

Câu 11: A luxury brand wants to maintain an exclusive brand image. Which pricing strategy is MOST consistent with this objective?

• A. Penetration pricing (setting a low initial price).
• B. Economy pricing (offering products at the lowest possible price).
• C. Premium pricing (setting a high price to signal quality and exclusivity).
• D. Competitive pricing (pricing products similar to competitors).

Câu 12: What is the MAIN purpose of Search Engine Optimization (SEO)?

• A. To increase a website"s visibility in organic search engine results.
• B. To run paid advertising campaigns on search engines.
• C. To design visually appealing website layouts.
• D. To track website analytics and user behavior.

Câu 13: Which type of marketing content is BEST suited for building thought leadership and in-depth industry expertise?

• A. Short social media updates.
• B. White papers and in-depth blog articles.
• C. Product-focused brochures.
• D. Customer testimonials.

Câu 14: Analyze the following scenario: A marketing campaign generates a high number of clicks but very few conversions. What is the MOST likely issue?

• A. The target audience is not interested in the product.
• B. The advertising budget is too low.
• C. The landing page is not optimized for conversions (e.g., unclear call-to-action).
• D. The campaign is too short in duration.

Câu 15: What is the key difference between "features" and "benefits" in marketing?

• A. Features are tangible, while benefits are intangible.
• B. Features are for B2B marketing, while benefits are for B2C.
• C. Features are what the product is, benefits are what the product costs.
• D. Features describe what a product does, benefits explain why it matters to the customer.

Câu 16: Which social media platform is generally considered MOST effective for B2B (business-to-business) marketing and professional networking?

• A. Instagram
• B. LinkedIn
• C. TikTok
• D. Snapchat

Câu 17: What is "brand awareness" in marketing?

• A. The financial value of a brand.
• B. The legal protection of a brand"s logo and name.
• C. The extent to which consumers are familiar with and recognize a brand.
• D. The emotional connection consumers have with a brand.

Câu 18: Which of the following is NOT a typical stage in the "marketing funnel" or "customer journey"?

• A. Awareness
• B. Consideration
• C. Decision/Purchase
• D. Rejection

Câu 19: What is the purpose of conducting a SWOT analysis in marketing planning?

• A. To create a detailed budget for the marketing department.
• B. To identify a company"s internal strengths and weaknesses, and external opportunities and threats.
• C. To measure the ROI of past marketing campaigns.
• D. To design a new company logo and branding guidelines.

Câu 20: In digital advertising, what does "CTR" (Click-Through Rate) measure?

• A. The cost per thousand impressions.
• B. The conversion rate from clicks to sales.
• C. The percentage of impressions that result in a click.
• D. The total number of clicks on an advertisement.

Câu 21: Which marketing approach focuses on building long-term relationships with customers rather than just focusing on individual transactions?

• A. Relationship marketing.
• B. Transactional marketing.
• C. Guerilla marketing.
• D. Ambush marketing.

Câu 22: A company wants to understand customer perceptions of their brand compared to competitors. Which type of marketing research is MOST appropriate?

• A. Focus group interviews to gather in-depth qualitative data.
• B. Website analytics to track user behavior online.
• C. Brand tracking studies using surveys to measure brand perception and competitive benchmarking.
• D. Sales data analysis to identify top-selling products.

Câu 23: What is the "Unique Selling Proposition" (USP) of a product or service?

• A. The total cost of producing a product.
• B. The specific benefit that differentiates a product from its competitors in the eyes of customers.
• C. The promotional slogan used in advertising campaigns.
• D. The distribution channels used to sell a product.

Câu 24: Which of the following is an example of "inbound marketing"?

• A. Sending unsolicited direct mail to potential customers.
• B. Running interruptive pop-up ads on websites.
• C. Purchasing email lists for cold emailing.
• D. Creating valuable blog posts and articles to attract visitors searching for information.

Câu 25: What is the "marketing ROI" (Return on Investment)?

• A. A metric that measures the profitability of a marketing investment relative to its cost.
• B. The total revenue generated by a marketing campaign.
• C. The number of new customers acquired through marketing activities.
• D. The overall budget allocated for marketing expenses.

Câu 26: In the context of social media marketing, what does "engagement rate" typically measure?

• A. The number of followers a social media account has.
• B. The level of interaction (likes, comments, shares) a post receives relative to its reach or impressions.
• C. The frequency of posts on a social media platform.
• D. The cost per click on social media advertisements.

Câu 27: Which of the following is NOT a primary goal of "public relations" (PR)?

• A. Building and maintaining a positive brand image.
• B. Managing communication with the media and stakeholders.
• C. Protecting and enhancing a company"s reputation.
• D. Directly driving immediate sales revenue.

Câu 28: What is "market segmentation"?

• A. Creating new product categories to expand market reach.
• B. Analyzing overall market trends and competitor activities.
• C. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
• D. Concentrating marketing efforts on a single, undifferentiated mass market.

Câu 29: A company wants to target ads specifically to users who have visited their website before. Which digital advertising technique enables this?

• A. Contextual advertising.
• B. Retargeting (or remarketing).
• C. Native advertising.
• D. Influencer marketing.

Câu 30: Which of the following is an example of "permission marketing"?

• A. Sending promotional text messages to random phone numbers.
• B. Displaying banner ads on websites without user consent.
• C. Sending email newsletters to subscribers who have opted-in to receive them.
• D. Running television commercials during popular programs.