Bài Tập, Đề Thi Trắc Nghiệm Online – Môn Tiếng Anh Chuyên Ngành Marketing – Đề 01

Câu 1: Which of the following best defines "Market Segmentation" in Marketing?

• A. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
• B. Creating a new product or service to target a specific group of customers.
• C. Promoting a product to the entire market using mass marketing techniques.
• D. Analyzing market trends to predict future demand for a product.

Câu 2: A company is launching a new line of eco-friendly cleaning products. Which marketing approach aligns best with "Value Proposition" for environmentally conscious consumers?

• A. Highlighting the low price compared to traditional cleaning products.
• B. Focusing on the product"s strong cleaning power and effectiveness.
• C. Emphasizing the product"s natural ingredients and reduced environmental impact.
• D. Promoting the product through celebrity endorsements and social media influencers.

Câu 3: What is the primary goal of "Search Engine Optimization" (SEO) in digital marketing?

• A. To create engaging content for social media platforms.
• B. To improve a website"s visibility in search engine results pages (SERPs).
• C. To run paid advertising campaigns on search engines.
• D. To track website traffic and user behavior using analytics tools.

Câu 4: "Brand Equity" refers to the value of a brand. Which of the following is NOT a component of Brand Equity?

• A. Brand Awareness
• B. Brand Loyalty
• C. Perceived Quality
• D. Production Costs

Câu 5: A company uses social media to run contests and giveaways. What is the MOST likely marketing objective of this tactic?

• A. Generating direct sales and leads.
• B. Improving customer service and support.
• C. Increasing brand engagement and awareness.
• D. Conducting market research and gathering customer data.

Câu 6: Which of the "4Ps of Marketing" focuses on how a product is delivered to the customer?

• A. Product
• B. Price
• C. Promotion
• D. Place

Câu 7: "Marketing ROI" (Return on Investment) is a key metric. How is Marketing ROI typically calculated?

• A. (Total Marketing Expenses / Net Profit) x 100
• B. (Net Profit from Marketing Investment / Total Marketing Expenses) x 100
• C. (Gross Revenue - Total Marketing Expenses) / Number of Customers
• D. (Customer Lifetime Value / Customer Acquisition Cost) x 100

Câu 8: What is "Content Marketing" primarily focused on achieving?

• A. Directly selling products or services through advertisements.
• B. Primarily using paid advertising to reach a target audience.
• C. Creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.
• D. Focusing solely on improving search engine rankings through keyword optimization.

Câu 9: "A/B testing" is commonly used in digital marketing. What is its main purpose?

• A. To compare two versions of a webpage or marketing asset to see which performs better.
• B. To analyze customer demographics and psychographics.
• C. To segment email lists for targeted campaigns.
• D. To measure website loading speed and performance.

Câu 10: Which of the following is an example of "Below-the-Line" promotion?

• A. Television advertising campaign.
• B. Direct email marketing to a specific customer segment.
• C. Radio advertisement during prime time.
• D. Billboard advertisement on a highway.

Câu 11: "Customer Lifetime Value" (CLTV) is an important concept. What does CLTV primarily measure?

• A. The cost of acquiring a new customer.
• B. The average purchase value of a customer per transaction.
• C. The total number of transactions a customer makes in a year.
• D. The predicted revenue a customer will generate during their relationship with a company.

Câu 12: What is the main advantage of using "Marketing Automation" tools?

• A. To manually manage social media accounts.
• B. To create static and non-personalized marketing campaigns.
• C. To streamline and automate repetitive marketing tasks, improving efficiency.
• D. To replace human interaction in customer service.

Câu 13: In "SWOT analysis", which category considers external factors that can negatively impact a business?

• A. Strengths
• B. Weaknesses
• C. Threats
• D. Opportunities

Câu 14: "Pull Marketing" strategy primarily focuses on:

• A. Pushing products through distribution channels to consumers.
• B. Drawing customers to a product through branding and advertising.
• C. Using aggressive sales tactics to close deals.
• D. Focusing on short-term sales promotions and discounts.

Câu 15: What does "CRM" stand for in Marketing?

• A. Creative Resource Management
• B. Campaign Result Measurement
• C. Cost Reduction Marketing
• D. Customer Relationship Management

Câu 16: Which type of marketing research involves observing consumers in their natural environment?

• A. Ethnographic research
• B. Survey research
• C. Experimental research
• D. Focus group research

Câu 17: "Guerrilla Marketing" is known for its:

• A. High budget and extensive media coverage.
• B. Traditional and conventional marketing methods.
• C. Unconventional, creative, and low-cost tactics.
• D. Focus on digital channels only.

Câu 18: What is the purpose of a "Marketing Persona"?

• A. To analyze competitor marketing strategies.
• B. To represent the ideal customer and guide marketing efforts.
• C. To track website analytics and user behavior.
• D. To create a company"s brand logo and visual identity.

Câu 19: "Conversion Rate" is a key metric in digital marketing. What does it measure?

• A. The number of website visitors who bounce after viewing one page.
• B. The average time spent on a website per visit.
• C. The total number of clicks on an online advertisement.
• D. The percentage of website visitors who complete a desired action, like a purchase or sign-up.

Câu 20: Which of the following is a "Push Marketing" strategy?

• A. Offering discounts to retailers to stock more products.
• B. Creating viral social media campaigns.
• C. Developing informative blog posts about product benefits.
• D. Running targeted search engine ads.

Câu 21: "Omnichannel Marketing" aims to provide:

• A. Marketing messages through a single channel only.
• B. Separate and distinct marketing experiences across different channels.
• C. A seamless and integrated customer experience across all channels and touchpoints.
• D. Focus on maximizing reach on one dominant channel.

Câu 22: What is the primary purpose of "Public Relations" (PR) in marketing?

• A. To directly promote sales of products or services.
• B. To manage and shape public perception and brand reputation.
• C. To conduct market research and gather consumer insights.
• D. To manage customer service inquiries and complaints.

Câu 23: "Freemium" business model typically involves:

• A. Selling products at a premium price point.
• B. Offering all features and services for free to all users.
• C. Providing limited-time free trials for all products.
• D. Offering a basic version of a product or service for free, and charging for premium features or access.

Câu 24: Which of the following metrics is MOST directly related to measuring customer satisfaction?

• A. Click-Through Rate (CTR)
• B. Bounce Rate
• C. Net Promoter Score (NPS)
• D. Customer Acquisition Cost (CAC)

Câu 25: "Influencer Marketing" leverages:

• A. Traditional advertising channels like TV and print.
• B. The reach and credibility of individuals with a significant social media following.
• C. Direct sales techniques and hard selling.
• D. Anonymous online reviews and testimonials.

Câu 26: What is "Retargeting" in digital advertising?

• A. Advertising to a completely new and unknown audience.
• B. Showing ads only on specific websites with high traffic.
• C. Running generic ads to a broad demographic group.
• D. Showing ads to users who have previously interacted with a brand, such as visiting a website.

Câu 27: Which ethical principle in marketing emphasizes honesty and transparency in communications?

• A. Truthfulness
• B. Fairness
• C. Responsibility
• D. Respect

Câu 28: "Marketing Automation" can help in "Lead Nurturing" by:

• A. Generating leads through cold calling.
• B. Sending personalized and timely content to prospects based on their behavior and stage in the buyer"s journey.
• C. Focusing only on closing deals with existing customers.
• D. Replacing all human interaction with automated chatbots.

Câu 29: What is the role of "Call-to-Action" (CTA) in marketing materials?

• A. To provide detailed product specifications and features.
• B. To entertain the audience with engaging content.
• C. To instruct the audience on what step to take next, encouraging conversion.
• D. To simply provide contact information for customer support.

Câu 30: In the context of global marketing, "Standardization" strategy refers to:

• A. Using the same marketing mix across all international markets.
• B. Adapting the marketing mix to suit each local market"s unique characteristics.
• C. Focusing only on domestic markets and avoiding international expansion.
• D. Completely outsourcing marketing activities to local agencies in each country.