Bài Tập, Đề Thi Trắc Nghiệm Online – Môn Tiếng Anh Chuyên Ngành Marketing – Đề 03

Câu 1: In the context of marketing, what does "brand equity" primarily refer to?

• A. The added value to a product or service conferred by a brand name.
• B. The total monetary assets of a company"s brand portfolio.
• C. The legal rights and protections associated with a brand"s logo and trademark.
• D. The number of social media followers and online mentions a brand has accumulated.

Câu 2: Which of the following best exemplifies "guerrilla marketing"?

• A. Running a nationwide television commercial campaign.
• B. Sponsoring a major international sporting event.
• C. Organizing a flash mob in a public space to promote a new product.
• D. Distributing flyers and brochures in a targeted geographic area.

Câu 3: A company notices a significant drop in website traffic after a recent algorithm update by a major search engine. Which marketing metric is MOST directly affected and should be immediately investigated?

• A. Customer Lifetime Value (CLTV)
• B. Organic Search Traffic
• C. Social Media Engagement Rate
• D. Email Open Rate

Câu 4: Consider a scenario where a luxury car brand launches a new, more affordable model. Which positioning strategy is MOST likely being employed?

• A. Benefit Positioning
• B. Competitive Positioning
• C. Repositioning
• D. Value Positioning

Câu 5: Which of the following is the BEST example of "inbound marketing"?

• A. Cold calling potential customers to offer product demos.
• B. Creating a blog with valuable content that attracts visitors interested in your industry.
• C. Purchasing a list of email addresses and sending out promotional newsletters.
• D. Running pop-up advertisements on unrelated websites to generate leads.

Câu 6: A marketing team is analyzing customer data and identifies a group of customers who frequently purchase high-end products and are highly responsive to personalized offers. In marketing segmentation terms, this group is likely being segmented based on:

• A. Geographic Segmentation
• B. Demographic Segmentation
• C. Behavioral Segmentation
• D. Psychographic Segmentation

Câu 7: "Product, Price, Place, Promotion" are collectively known as:

• A. The Marketing Mix (4Ps)
• B. The Marketing Environment
• C. The Consumer Decision Journey
• D. The Marketing Research Process

Câu 8: In A/B testing for a website landing page, what is the PRIMARY goal?

• A. To identify the most visually appealing design.
• B. To test the website"s loading speed and technical performance.
• C. To gather qualitative feedback on user experience.
• D. To determine which version of the page performs better in achieving a specific conversion goal.

Câu 9: Which of the following metrics is MOST indicative of the immediate success of a social media advertising campaign?

• A. Customer Acquisition Cost (CAC)
• B. Click-Through Rate (CTR)
• C. Return on Ad Spend (ROAS)
• D. Brand Awareness Lift

Câu 10: What is the "marketing funnel" primarily used to visualize and manage?

• A. The stages of product development from ideation to launch.
• B. The flow of marketing budget allocation across different channels.
• C. The customer journey from initial awareness to final purchase and beyond.
• D. The hierarchical structure of a marketing department within an organization.

Câu 11: If a company aims to increase customer loyalty and repeat purchases, which marketing strategy would be MOST effective?

• A. Aggressive price discounting on first-time purchases.
• B. Mass advertising campaigns focused on brand awareness.
• C. Implementing a complex and restrictive return policy.
• D. Developing a customer loyalty program with exclusive benefits and personalized communication.

Câu 12: In marketing research, what is the key difference between "primary data" and "secondary data"?

• A. Primary data is qualitative, while secondary data is quantitative.
• B. Primary data is collected firsthand for a specific purpose, while secondary data is existing data collected for another purpose.
• C. Primary data is more reliable and accurate than secondary data.
• D. Primary data is used in digital marketing, while secondary data is used in traditional marketing.

Câu 13: A company selling eco-friendly cleaning products decides to partner with a non-profit environmental organization for a campaign. This is an example of:

• A. Affiliate Marketing
• B. Influencer Marketing
• C. Cause Marketing
• D. Direct Marketing

Câu 14: What is "SEO" primarily concerned with in digital marketing?

• A. Improving a website"s visibility in search engine results pages.
• B. Managing a company"s social media presence and engagement.
• C. Creating and distributing email marketing campaigns.
• D. Running paid advertising campaigns on search engines.

Câu 15: Which of the following is a critical component of a "SWOT analysis" in marketing planning?

• A. Customer Demographics
• B. Internal Strengths and Weaknesses
• C. Marketing Budget Allocation
• D. Competitive Advertising Strategies

Câu 16: "Marketing myopia" refers to:

• A. The inability to accurately measure marketing ROI.
• B. A short-sighted focus on short-term sales goals over long-term brand building.
• C. A narrow focus on products rather than on fulfilling customer needs and wants.
• D. The ethical dilemma of using customer data for targeted advertising.

Câu 17: In the context of online advertising, "CPM" stands for:

• A. Cost Per Click
• B. Conversion Per Mille
• C. Customer Profit Margin
• D. Cost Per Mille (Thousand Impressions)

Câu 18: A clothing retailer wants to understand customer preferences for different clothing styles. Which market research method would be MOST suitable for gathering in-depth qualitative data?

• A. Online Surveys with multiple-choice questions.
• B. Focus Groups with target customers.
• C. Analysis of website traffic and sales data.
• D. Large-scale quantitative surveys distributed via email.

Câu 19: What is the primary purpose of "market segmentation"?

• A. To divide a broad target market into smaller, more defined groups with similar needs.
• B. To increase the overall size of the total addressable market.
• C. To reduce the cost of marketing campaigns by targeting everyone.
• D. To create a standardized marketing message for all customers.

Câu 20: Which of the following is an example of "direct marketing"?

• A. Sponsoring a local community event.
• B. Placing advertisements in a national magazine.
• C. Sending personalized emails to potential customers with a special offer.
• D. Creating viral content on social media platforms.

Câu 21: "Content marketing" is primarily focused on:

• A. Directly promoting products and services through advertisements.
• B. Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.
• C. Optimizing website code for search engines.
• D. Managing a company"s public relations and media outreach.

Câu 22: What does "CRM" stand for in marketing and sales?

• A. Cost Reduction Management
• B. Creative Resource Management
• C. Campaign Result Measurement
• D. Customer Relationship Management

Câu 23: Which of the following is a key ethical consideration in digital marketing?

• A. Transparency and consent in collecting and using customer data.
• B. Optimizing website loading speed for better user experience.
• C. Using trending hashtags to increase social media visibility.
• D. Employing A/B testing to improve conversion rates.

Câu 24: In marketing communications, "integrated marketing communications" (IMC) emphasizes:

• A. Using only digital channels for marketing communications.
• B. Separating different marketing communication functions for specialization.
• C. Delivering a consistent and unified brand message across all marketing channels.
• D. Focusing primarily on mass media advertising for brand building.

Câu 25: A company is launching a new product targeting a niche market. Which distribution strategy is MOST likely to be effective initially?

• A. Mass distribution through all available retail channels.
• B. Selective distribution through specialized retailers or direct-to-consumer channels.
• C. Exclusive distribution through a single retailer in each geographic area.
• D. Ignoring distribution strategy and focusing solely on online sales.

Câu 26: What is "viral marketing"?

• A. Marketing that uses computer viruses to promote products.
• B. Marketing that is only effective for technology companies.
• C. Marketing that is no longer relevant in the digital age.
• D. Marketing that seeks to spread brand awareness rapidly through organic, word-of-mouth online channels.

Câu 27: In pricing strategy, "penetration pricing" is typically used when:

• A. The product is highly differentiated and targets a premium market segment.
• B. The company aims to maximize short-term profits regardless of market share.
• C. The company aims to quickly gain market share by setting a low initial price.
• D. The product has high production costs and limited availability.

Câu 28: Which of the following best describes the "pull" promotional strategy?

• A. Focusing promotional efforts on intermediaries like retailers and distributors.
• B. Creating consumer demand directly through advertising and promotions to "pull" them to the product.
• C. Using aggressive sales tactics to push products through the distribution channel.
• D. Relying solely on word-of-mouth marketing without any formal promotion.

Câu 29: In the "consumer decision-making process", which stage typically involves seeking information and evaluating alternatives?

• A. Need Recognition
• B. Post-Purchase Behavior
• C. Information Search and Alternative Evaluation
• D. Purchase Decision

Câu 30: If a marketing campaign has a high "conversion rate", what does this indicate?

• A. A high percentage of people who were exposed to the campaign completed the desired action.
• B. The campaign reached a large number of people but did not effectively engage them.
• C. The cost of running the campaign was very high compared to the results.
• D. The campaign focused primarily on brand awareness rather than direct sales.