Bài Tập, Đề Thi Trắc Nghiệm Online - Môn Tiếng Anh Chuyên Ngành Marketing - Đề 04
Bài Tập, Đề Thi Trắc Nghiệm Online - Môn Tiếng Anh Chuyên Ngành Marketing - Đề 04 bao gồm nhiều câu hỏi hay, bám sát chương trình. Cùng làm bài tập trắc nghiệm ngay.
Câu 1: A luxury car brand aims to target customers who value high performance, status, and exclusivity. Which of the following market segmentation approaches would be MOST effective for them?
- A. Geographic Segmentation
- B. Demographic Segmentation
- C. Psychographic Segmentation
- D. Behavioral Segmentation
Câu 2: In the context of digital marketing, what does "SEO" primarily focus on improving?
- A. Organic search visibility
- B. Paid advertising campaigns
- C. Social media engagement
- D. Email marketing open rates
Câu 3: Which of the following metrics is MOST directly related to the immediate success of an email marketing campaign?
- A. Conversion Rate
- B. Open Rate
- C. Click-Through Rate (CTR)
- D. Bounce Rate
Câu 4: A company notices a high "cart abandonment rate" on their e-commerce website. Which of the following actions would be a DIRECT response to address this issue?
- A. Increase social media advertising
- B. Improve website loading speed
- C. Run a blog content campaign
- D. Simplify the checkout process
Câu 5: Content marketing is MOST effective when it aims to:
- A. Directly promote products and services
- B. Provide value and build relationships with the audience
- C. Focus solely on generating immediate sales leads
- D. Mimic competitor"s content strategy
Câu 6: Which of the following best describes the "AIDA" model in marketing?
- A. A framework outlining the stages of a customer"s purchase journey
- B. A tool for analyzing competitor"s advertising strategies
- C. A method for calculating return on investment (ROI)
- D. A technique for optimizing website user experience (UX)
Câu 7: If a marketing team wants to understand customer sentiment towards their brand on social media, which technique would be MOST appropriate?
- A. Website traffic analysis
- B. Keyword research
- C. Sentiment analysis
- D. A/B testing
Câu 8: What is the primary goal of "lead generation" in marketing?
- A. To close sales immediately
- B. To attract and convert potential customers into prospects
- C. To increase brand awareness among the general public
- D. To improve customer service interactions
Câu 9: Which of the following is a key characteristic of "guerrilla marketing"?
- A. Heavy reliance on traditional advertising channels
- B. Large marketing budgets and extensive resources
- C. Focus on formal and conventional marketing approaches
- D. Unconventional, creative, and low-cost tactics
Câu 10: In marketing analytics, what does "cohort analysis" primarily help to understand?
- A. Real-time website traffic fluctuations
- B. Individual customer purchase history
- C. Behavior patterns of customer groups over time
- D. Competitor pricing strategies
Câu 11: When conducting market research, what is the key difference between "primary research" and "secondary research"?
- A. Primary research is always quantitative, while secondary research is qualitative.
- B. Primary research involves collecting original data, while secondary research uses existing data.
- C. Primary research is faster and cheaper than secondary research.
- D. Secondary research is more reliable than primary research.
Câu 12: Which of the "4Ps of Marketing" focuses on the distribution channels and logistics involved in making a product available to customers?
- A. Product
- B. Price
- C. Place
- D. Promotion
Câu 13: "Brand equity" refers to:
- A. The physical assets owned by a brand
- B. The total revenue generated by a brand in a year
- C. The number of employees working for a brand
- D. The added value a brand name gives to a product or service
Câu 14: What is "remarketing" (or retargeting) in digital advertising?
- A. Showing ads to people who have previously interacted with your brand
- B. Marketing to a completely new and untapped customer segment
- C. Running generic ads to a broad audience
- D. Marketing products that are on sale or discounted
Câu 15: Which of the following is a potential benefit of "influencer marketing"?
- A. Reduced need for market research
- B. Increased brand credibility and reach
- C. Lower advertising costs compared to traditional media
- D. Guaranteed immediate sales conversions
Câu 16: "Customer Lifetime Value" (CLTV) is used to predict:
- A. The cost of acquiring a new customer
- B. The average purchase value per transaction
- C. The total revenue a customer will generate over their relationship with a company
- D. The current market share of a company
Câu 17: "A/B testing" is primarily used for:
- A. Analyzing competitor"s marketing campaigns
- B. Segmenting customer databases
- C. Measuring overall brand awareness
- D. Comparing two versions of a marketing asset to see which performs better
Câu 18: In SWOT analysis, "Opportunities" and "Threats" are elements of the:
- A. Internal environment
- B. External environment
- C. Marketing department
- D. Product development cycle
Câu 19: What is the role of "marketing automation"?
- A. To replace human marketers entirely
- B. To create generic, non-personalized marketing messages
- C. To automate repetitive marketing tasks and improve efficiency
- D. To eliminate the need for marketing strategy
Câu 20: A "value proposition" in marketing clearly communicates:
- A. The benefits customers can expect from a company"s products or services
- B. The price range of a company"s product line
- C. The company"s mission statement and core values
- D. The history and background of the company
Câu 21: Which digital marketing channel is typically MOST effective for building a professional network and B2B relationships?
- A. Instagram
- B. LinkedIn
- C. TikTok
- D. Snapchat
Câu 22: What is "conversion rate optimization" (CRO)?
- A. Reducing advertising spend while maintaining sales
- B. Increasing website traffic without focusing on outcomes
- C. Improving the percentage of website visitors who complete a desired action
- D. Creating more visually appealing website designs
Câu 23: "Marketing ROI" (Return on Investment) measures:
- A. The total sales revenue generated by a marketing campaign
- B. The number of leads generated per marketing dollar spent
- C. The increase in brand awareness due to marketing activities
- D. The profitability of marketing investments relative to their cost
Câu 24: Which of the following is a characteristic of "inbound marketing"?
- A. Focuses on attracting customers with valuable content and experiences
- B. Relies heavily on intrusive and interruptive advertising methods
- C. Primarily targets customers who are already aware of the brand
- D. Prioritizes short-term sales over long-term customer relationships
Câu 25: "Customer segmentation" is important because it allows marketers to:
- A. Treat all customers the same for efficiency
- B. Tailor marketing messages and offers to specific groups of customers
- C. Reduce the overall marketing budget significantly
- D. Ignore customer differences and focus on mass appeal
Câu 26: Which of the following is a common metric for measuring social media engagement?
- A. Bounce Rate
- B. Click-Through Rate (CTR) on ads
- C. Reach
- D. Page Load Speed
Câu 27: What is "omnichannel marketing"?
- A. Marketing through only online channels
- B. Marketing using multiple, disconnected channels
- C. Focusing on a single, primary marketing channel
- D. Providing a seamless customer experience across all channels
Câu 28: In performance marketing, advertisers typically pay:
- A. A fixed monthly fee regardless of results
- B. Based on specific, measurable results or actions
- C. Per impression, regardless of user engagement
- D. Only for brand awareness, not direct conversions
Câu 29: Which of the following is NOT a typical element of a marketing plan?
- A. Situation Analysis (SWOT)
- B. Marketing Objectives and Strategies
- C. Company"s legal structure
- D. Budget and Performance Measurement
Câu 30: The concept of "marketing myopia" refers to:
- A. Focusing too narrowly on products instead of customer needs
- B. Overspending on marketing campaigns
- C. Ignoring competitor"s actions in the market
- D. Failing to adapt to new technologies in marketing
