Bài Tập, Đề Thi Trắc Nghiệm Online – Môn Tiếng Anh Chuyên Ngành Marketing – Đề 10

Câu 1: Which of the following best describes "Market Segmentation" in marketing?

• A. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
• B. Creating new products to appeal to every customer in the market.
• C. Ignoring customer differences and targeting the entire market with a single product.
• D. Focusing marketing efforts on only the most profitable customers.

Câu 2: A company is launching a new eco-friendly cleaning product. Which positioning strategy would be MOST effective to highlight its environmental benefits?

• A. Positioning against competitors by claiming it"s cheaper than other brands.
• B. Positioning for product use by showing it being used in various cleaning scenarios.
• C. Product attribute positioning by emphasizing its biodegradable ingredients and reduced environmental impact.
• D. Price and quality positioning by stating it"s a premium product with a higher price point.

Câu 3: Analyze the following marketing scenario: A coffee shop notices a decline in morning sales. Which marketing research method would be MOST suitable to understand why customers are going elsewhere?

• A. Running a large-scale quantitative survey asking customers about their coffee preferences.
• B. Conducting focus groups with former and current morning customers to gather qualitative feedback.
• C. Analyzing sales data from the past year to identify sales trends.
• D. Implementing A/B testing on different coffee blends to see which is most popular.

Câu 4: "Price skimming" is a pricing strategy often used for new product launches. Which market condition is MOST favorable for implementing a price skimming strategy?

• A. Highly competitive market with many similar products available.
• B. Market with very price-sensitive customers.
• C. Market where demand is highly elastic.
• D. Market with low price sensitivity and early adopters willing to pay a premium.

Câu 5: In digital marketing, what does "SEO" primarily aim to achieve?

• A. To run paid advertising campaigns on search engines.
• B. To increase brand awareness on social media platforms.
• C. To improve a website"s visibility in organic search engine results.
• D. To track website traffic using analytics tools.

Câu 6: A marketing team is analyzing website traffic and notices a high "bounce rate" on their landing page. What does a high bounce rate typically indicate?

• A. Visitors are leaving the website after viewing only the landing page, indicating it may not be relevant or engaging.
• B. Visitors are navigating to multiple pages on the website, showing high engagement.
• C. The website is loading very slowly, causing visitors to leave.
• D. The website is receiving a lot of traffic from social media.

Câu 7: Which of the following is an example of "pull" marketing strategy?

• A. Direct sales calls to potential clients.
• B. National television advertising campaign.
• C. Offering discounts to retailers to stock more products.
• D. Sending promotional emails directly to consumers.

Câu 8: What is the primary purpose of "A/B testing" in marketing?

• A. To understand customer demographics.
• B. To create different marketing segments.
• C. To compare two versions of a marketing asset (e.g., ad, webpage) to see which performs better.
• D. To analyze competitor marketing strategies.

Câu 9: A company decides to use influencer marketing. Which factor is MOST crucial to consider when selecting an influencer for a campaign?

• A. The influencer"s number of followers, regardless of their audience demographics.
• B. The influencer"s personal interests and hobbies.
• C. The cost of collaborating with the influencer.
• D. The relevance of the influencer"s audience to the company"s target market.

Câu 10: Which of the following best describes "Customer Lifetime Value" (CLTV)?

• A. The total amount a customer has spent with a company in a single transaction.
• B. The predicted total revenue a business will generate from a single customer over the entire relationship.
• C. The cost of acquiring a new customer.
• D. The satisfaction level of a customer with a product or service.

Câu 11: In the marketing mix (4Ps), "Place" primarily refers to:

• A. The price point of a product or service.
• B. The features and benefits of a product.
• C. Distribution channels and how customers access the product.
• D. Advertising and promotional activities.

Câu 12: What is "Content Marketing" primarily focused on achieving?

• A. Directly selling products through blog posts.
• B. Creating viral social media posts for immediate brand recognition.
• C. Primarily focusing on keyword stuffing for SEO ranking.
• D. Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.

Câu 13: Compare "push" and "pull" marketing strategies. Which statement accurately differentiates them?

• A. "Push" marketing focuses on advertising, while "pull" marketing focuses on sales promotions.
• B. "Push" marketing aims to take products to consumers, while "pull" marketing aims to bring consumers to the products.
• C. "Push" marketing is always more expensive than "pull" marketing.
• D. "Pull" marketing is only effective for online businesses, while "push" marketing is for offline businesses.

Câu 14: A company wants to measure the overall effectiveness of their recent marketing campaign. Which metric would provide the MOST comprehensive view of campaign success?

• A. Click-Through Rate (CTR) on online advertisements.
• B. Website traffic increase during the campaign period.
• C. Return on Investment (ROI) of the marketing campaign.
• D. Social media engagement (likes, shares, comments).

Câu 15: What is the "unique selling proposition" (USP) of a product or service?

• A. A specific factor that differentiates a product from its competitors and highlights its unique benefits to customers.
• B. The average price point of a product in the market.
• C. The demographic profile of the target customer.
• D. The slogan or tagline used in advertising campaigns.

Câu 16: In social media marketing, "engagement rate" is a key performance indicator (KPI). What does a high engagement rate signify?

• A. The number of followers a social media account has gained.
• B. The level of interaction and involvement of the audience with the content posted.
• C. The reach of a social media post to new users.
• D. The frequency of posts on a social media account.

Câu 17: Which of the following is NOT typically considered a stage in the "customer journey"?

• A. Awareness
• B. Consideration
• C. Purchase
• D. Rejection

Câu 18: What is the purpose of conducting a "SWOT analysis" in marketing planning?

• A. To analyze competitor pricing strategies.
• B. To measure the effectiveness of advertising campaigns.
• C. To identify a company"s internal strengths and weaknesses, and external opportunities and threats.
• D. To determine the best social media platform for marketing.

Câu 19: "Marketing automation" tools are increasingly used by businesses. What is a primary benefit of using marketing automation?

• A. To completely replace human marketers in campaign execution.
• B. To streamline repetitive marketing tasks, improve efficiency, and personalize customer experiences at scale.
• C. To reduce the need for marketing strategy and planning.
• D. To solely focus on social media posting schedules.

Câu 20: Differentiate between "primary" and "secondary" marketing research data. Which of the following is an example of primary data?

• A. Industry reports published by research firms.
• B. Government statistics on market trends.
• C. Articles and journals related to marketing.
• D. Data collected through a company"s own customer surveys.

Câu 21: What does "CTR" stand for in online advertising?

• A. Customer Transaction Rate
• B. Conversion Tracking Ratio
• C. Click-Through Rate
• D. Content Traffic Ranking

Câu 22: Which ethical consideration is MOST important in data-driven marketing?

• A. Ensuring marketing messages are always positive and uplifting.
• B. Protecting customer data privacy and obtaining informed consent for data collection and usage.
• C. Using only visually appealing images in marketing materials.
• D. Providing discounts and promotions to all customers equally.

Câu 23: What is "guerrilla marketing"?

• A. Marketing that focuses on large-scale, traditional advertising channels.
• B. Marketing that is only used by large corporations with big budgets.
• C. Marketing that relies solely on online digital platforms.
• D. An unconventional and creative marketing strategy designed to get maximum results from minimal resources.

Câu 24: In email marketing, what is "segmentation" used for?

• A. To send more relevant and personalized emails to different groups of subscribers based on their characteristics or behaviors.
• B. To reduce the total number of emails sent in a campaign.
• C. To ensure all emails look the same regardless of the recipient.
• D. To avoid using customer data in email campaigns.

Câu 25: What is the "marketing funnel"?

• A. A pricing strategy that starts with a low price and gradually increases it.
• B. A visual representation of the customer journey, showing the stages from initial awareness to becoming a customer.
• C. A social media strategy focused on creating viral content.
• D. A method of analyzing competitor marketing activities.

Câu 26: Which of the following is a benefit of "brand equity"?

• A. Increased advertising costs.
• B. Higher price sensitivity among customers.
• C. Greater customer loyalty and willingness to pay a premium price.
• D. Reduced product differentiation.

Câu 27: What is "remarketing" or "retargeting" in digital advertising?

• A. Creating new marketing campaigns from scratch.
• B. Marketing to a completely new and untapped customer segment.
• C. Marketing that is done only once and not repeated.
• D. Displaying ads to users who have previously visited a website or interacted with a brand online.

Câu 28: In marketing analytics, what is a "cohort analysis" primarily used for?

• A. To analyze website traffic in real-time.
• B. To track the behavior of groups of users (cohorts) over time, often to understand customer retention or lifecycle.
• C. To predict future market trends.
• D. To compare the performance of different marketing channels.

Câu 29: Which of the following is an example of "permission marketing"?

• A. Sending unsolicited promotional emails to a purchased list.
• B. Displaying pop-up ads on websites without user consent.
• C. Building an email list where subscribers explicitly opt-in to receive marketing communications.
• D. Using aggressive sales tactics to pressure customers into buying.

Câu 30: Evaluate the statement: "Marketing is solely about advertising and sales." Is this statement accurate?

• A. Yes, because advertising and sales are the most visible aspects of marketing.
• B. No, because marketing encompasses a broader range of activities including market research, product development, branding, distribution, and customer relationship management, in addition to advertising and sales.
• C. Yes, for small businesses but not for large corporations.
• D. Yes, in the digital age where advertising is primarily online and sales are often e-commerce based.